Overview
- Skims released a new “micro” collection marketed as “Fits Everybody” that includes a micro bralette, micro thong and a micro teddy sold on the brand’s site and promoted on Kim Kardashian’s Instagram.
- The garments are highly revealing and very small, with product photos showing halter straps, tiny panels of fabric and exposed underboob and cleavage.
- Users on Instagram and Reddit mocked the tagline and sizing, posting comments such as “that does not fit everybody,” and likening the pieces to pop-culture outfits like Borat’s mankini.
- Several commentators said the drop appears designed to stir attention rather than start a formal controversy, and there are no reports of a corporate pullback or regulatory action.
- The release follows Skims’ pattern of high-visibility, celebrity-driven drops that use provocative visuals to generate headlines and online conversation, a strategy that can boost brand attention and sales.