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Six in Ten Mexicans Face January Cash Squeeze, New Survey Finds

Researchers link the strain to December overspending, higher prices and heavy use of consumer credit that grew more than 10% in 2025.

Overview

  • A Research Land poll reports that 60% of consumers feel financially strained, with 41% admitting they overspent in December, 24% blaming inflation, 19% citing both factors, and 16% carrying prior debts that worsened.
  • Nearly half of respondents expect the difficulty to be limited to January, while about one in four anticipate pressures extending into February or March.
  • Banco de México data show consumer credit expanded by more than 10% in 2025, heightening household exposure to financing costs entering the new year.
  • Advisers from Banamex and the Condusef recommend paying highest‑interest debts first, negotiating with lenders before missing payments, adopting a strict short‑term budget, and cutting recurring “gastos hormiga,” including a basic‑needs “vital count.”
  • New guidance for small businesses highlights cash‑flow reporting, separating personal and business finances, setting fair prices, and maintaining emergency reserves to withstand the seasonal downturn.