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Six Flags Reports Q1 Sales and Attendance Gains as Guests Spend More

Leaders frame the gains as early momentum ahead of the crucial May–June selling window.

Overview

  • Six Flags, which reported first-quarter results Thursday, said net revenue rose 12% to $225.6 million and attendance reached 2.9 million visits.
  • Guests spent more inside parks, with per-capita spending up 6% to $69.26 and in-park purchases like food, drinks, games, and merchandise up 10%.
  • The company posted a net loss of about $269 million for the quarter, though its Adjusted EBITDA loss narrowed to $123 million from $171 million a year ago.
  • Executives credited upgrades to food and merchandise, expanded events, revamped digital buying, and pricing changes for the spending gains and better product mix.
  • Leaders said May–June pass sales and weather will shape the year, noting $50.4 million in expense cuts and an active pass base up 6% to about 5 million.