Overview
- Sister Group, which disclosed the deal Tuesday, acquired a majority stake in UK-based After Party Studios.
- After Party is a digital-first producer founded in 2016 by YouTuber Callum McGinley (Callux), director Ben Doyle (Rvbberduck), CEO Joshua Barnett, and Richard Mansell.
- The company’s work includes Sky Sports’ Scenes with more than 150 million views, Channel 4.0 series such as Don’t Get Catfished, the Sidemen Charity Match at Wembley, and digital support for Netflix titles.
- Sister says the investment will supercharge After Party’s slate and enable collaboration across its TV, podcast, and publishing businesses.
- The move is Sister’s first step into digital media and reflects a broader shift as established studios buy creator-led teams to reach younger online audiences.