Overview
- The companies announced Wednesday that SiriusXM Media will be YouTube’s exclusive U.S. ad representative for audio-first inventory.
- Advertisers will be able to buy guaranteed audio impressions against YouTube audiences through SiriusXM Media using AdsWizz’s platform starting in fall 2026.
- The agreement covers ads tied to podcasts, spoken-word shows, background listening, and music streams on YouTube.
- SiriusXM cites a commissioned Edison Research study estimating 212 million U.S. monthly audio listeners on YouTube, and says its ad network now reaches 255 million monthly listeners.
- Analysts say the partnership pushes an open, programmatic path for audio buying that contrasts with Spotify’s closed system and could influence how brands allocate audio budgets.