Overview
- The 110th edition runs June 16–19 in Florence, serving as the prelude to Milan Men’s Fashion Week.
- Rocha confirmed it will be her first independent menswear runway show, saying she now feels ready for the line to stand on its own.
- Pitti Immagine named her guest designer for the season, with special events coordinator Francesca Tacconi highlighting the value of a female point of view in menswear.
- The designer has built her menswear within womenswear presentations since spring 2023, most recently showing fall 2026 looks during a London womenswear show.
- The venue in Florence has not been announced, and Rocha indicated the presentation could preview a sustained standalone menswear strategy.