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Simon Cowell Calls His 2009 Treatment of Susan Boyle ‘Awful’ in New Podcast Admission

His reflection highlights how snap judgments based on appearance can warp talent-show judging.

Overview

  • Cowell, speaking on the Tales from the Celebrity Trenches podcast on Wednesday, called his initial reaction to Susan Boyle “awful” and a “wakeup call.”
  • He said the Britain’s Got Talent panel misjudged Boyle when she walked on stage in 2009 before her performance of I Dreamed a Dream stunned the room.
  • Cowell recalled running to the stage after the series finale to tell Boyle he would sign her, and she later joined his Syco Music label.
  • Boyle finished second to dance group Diversity that year, then released I Dreamed a Dream, which sold more than 10 million copies.
  • He emphasized that the moment taught a simple rule for shows like BGT: do not judge performers by their looks, a lesson often linked to Boyle’s lasting legacy.