Overview
- The SI Swimsuit Runway Show took place Saturday, May 30, at the W South Beach pool deck in Miami and served as the finale of the brand’s Swim Week program.
- The live event featured high-profile moments including a performance and catwalk appearance by Lizzo, Tiffany Haddish’s first SI runway, and Katie Austin walking visibly pregnant.
- Swim Week activities that led into the show included model fittings on May 28, a Beach Club Party, a KYU x Drinking Pig VIP dinner on May 29, and backstage beauty and spa prep.
- For the first time, the full Runway Show will be available to stream starting Tuesday, June 9, on Hulu and Hulu on Disney+, a move Sports Illustrated Swimsuit says will expand its multi-platform reach.
- The 2026 effort pairs inclusive, influencer-driven casting and a multi-cover digital issue with new streaming distribution, a strategy meant to amplify visibility for models and create more monetizable content beyond print.