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SI Swimsuit Runway Show Lands in Miami and Will Stream on Hulu June 9

The move to Hulu turns the invitation‑only runway into on‑demand programming to broaden the franchise’s reach and extend its multi‑platform campaign.

Overview

  • The 2026 SI Swimsuit Runway Show took place at the W South Beach on Saturday night, May 30, as the finale of Swim Week in Miami.
  • Sports Illustrated announced that the full runway show will be available to stream for the first time on Tuesday, June 9, on Hulu and Hulu on Disney+.
  • Sports Illustrated published exclusive backstage photos and coverage on May 31 that highlight models’ pre‑show rituals and behind‑the‑scenes moments.
  • Models arrived for Swim Week fittings on May 28 and attended a Beach Club party and a VIP kickoff dinner on May 29 before the runway event.
  • The runway stream is part of SI Swimsuit’s wider 2026 rollout, which includes a four‑cover issue, a 34‑model lineup, Getty Images photography, and live events that the brand now repackages as digital content to reach bigger audiences.