Overview
- King partners with Bluebird Care to release a Good Care Checklist offering practical steps for families, now available online.
- Campaign research finds 65% of adults lack a care plan, with 48% unsure where to start and about one in four expecting to sell their home to fund care.
- Typical costs cited include nearly £70,000 a year for a care home and about £50,000 for live-in support at home.
- Suggested preparation includes saving roughly £180 a month from age 40, which could build to about £200,000 by age 80.
- Demand is set to grow as the over-65 population is projected to exceed 22 million by 2072, while 73% say they want to remain at home.