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Shopper Counts 304 Mini Eggs in £16, 1kg Bag as Cadbury Defends 74g Pack Cut

Mondelez says the move to 74g packs reflects rising costs across ingredients, energy, transport.

Overview

  • A shopper named Angelina bought a 1kg sharing bag for £16 and counted 304 Mini Eggs in a video.
  • The tally works out to roughly 5p per egg based on the £16 price for the 1kg bag.
  • Her post drew more than 36,000 likes as commenters argued over whether the large bag offers fair value.
  • Recent coverage notes smaller Mini Eggs packets were reduced from 80g to 74g while many retailers still price them at £2.
  • Cadbury parent Mondelez describes the weight reduction as a last resort driven by higher cocoa, dairy, energy and transport costs.