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Shopify Reports Big Q2 Beat as AI Pushes Traffic and Sales

New AI tools are driving customer discovery and lifting revenue, margins, and investor confidence.

Overview

  • Shopify reported second-quarter revenue of $3.58 billion and gross merchandise volume of about $115.6 billion, beating analyst estimates and showing broad growth across merchant sizes, channels, and regions.
  • Management gave stronger-than-expected guidance for third-quarter revenue growth in the low‑thirties percent range, a forecast that sent shares sharply higher in premarket and intraday trading.
  • Executives said AI-driven traffic and orders to Shopify stores tripled year‑over‑year and that its Sidekick assistant handled 34 million conversations in Q2, speeding merchants to their first sales.
  • The company also reported improved profitability and cash flow with gross profit of $1.71 billion, operating income of $488 million, and free cash flow of $654 million for the quarter.
  • Shopify is expanding platform features including integrated USDC payments via partners like Coinbase and Stripe, a move that aims to simplify crypto settlement for merchants and broaden payment options.