Overview
- This second-year program spotlights newly launched bedding, sleep tech, sleepwear and beauty products assessed for quality, features, value and durability.
- Editors screened nearly 300 releases to create the 175-product testing pool integrated into staff sleep routines for about a month, with some expert review.
- Standout picks include the Ultrahuman Home environment monitor, the Hatch Baby device and Hommey’s everyday duvet cover, alongside items from Silk & Snow, Lake, Coop and MeUndies.
- Staff testers offer firsthand notes, including praise for the Tuft & Needle pillow and Silk & Snow Egyptian cotton sheets compared to hotel bedding.
- Shop TODAY affirms editorial independence and discloses potential logo licensing to featured brands through partner Wrights Media.