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Shiseido Names Sachiko Yamashita Dedicated Marathon Coach

The move brings a former world medalist into a key role in Japan’s corporate running system.

Overview

  • Shiseido’s track team announced the appointment Friday on its official website, which also carried a brief comment from Yamashita.
  • Sachiko Yamashita, 61, won silver in the women’s marathon at the 1991 World Championships in Tokyo and finished fourth at the 1992 Barcelona Olympics.
  • The title is dedicated marathon coach for the corporate team, and public reports so far do not list a start date, contract terms, or program changes.
  • Her hiring gives Shiseido’s marathon group direct guidance from a coach with top-level racing experience, which can help athletes navigate elite competition.
  • In Japan, corporate track teams develop many national-caliber runners, and they often recruit former stars as coaches, so this appointment fits that model.