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Shinsegae Says E‑Mart Worker Redeemed Some of NCT Jaemin’s Fan Vouchers Early

The company pledges tougher voucher controls during an internal review of broader redemptions tied to a Gumi branch.

Overview

  • Shinsegae said an employee at the Gumi E‑Mart preemptively redeemed nine 100,000-won certificates, and the investigation remains in progress.
  • Jaemin shared 30 mobile barcodes via the Bubble app on March 14 as White Day gifts worth a total of 3 million won.
  • Fans who visited stores on March 15 found many vouchers already exchanged before the 10 a.m. opening, with redemptions concentrated at the Gumi branch.
  • The retailer issued a public apology, said disciplinary action will follow company rules once facts are confirmed, and promised stricter issuance and redemption controls.
  • Reports that a staffer had been fired or resigned were denied in earlier statements, and Jaemin later sent 10 additional vouchers to fans.