Overview
- On Republic Day, AmmaKai in Bandra offered a first-come, first-served free breakfast between 9:30 and 11:30 a.m.
- Videos showed people lining up from around 7 a.m., well before opening, with crowds stretching along the street.
- Clips posted on X triggered sharply divided commentary, including claims that many in line appeared affluent.
- Users compared the rush to earlier free-food launches such as the Rameshwaram Café opening in Pune.
- The restaurant, part of Bastian Hospitality and launched in December 2025, faces ongoing debate over the promotion’s optics with no clear sign of lasting brand impact.