Overview
- Filed on November 25 through advocate Sana Raees Khan, the suit names 27–28 identified entities plus numerous John Doe defendants, including major platforms such as Meta, Google, X, Amazon, and Flipkart, as well as MeitY and the DoT.
- The petition alleges unauthorised commercial exploitation through morphed images, deepfake videos, AI-cloned voice, extraction of film clips to create GIFs and posters, and merchandise or promotions that generate revenue.
- Shetty seeks a dynamic injunction, interim orders without notice, takedown and blocking of infringing material, damages including Rs 5 lakh from some defendants, and appointment of a court receiver to seize offending goods and records.
- The plea argues the misuse misleads audiences, dilutes her reputation, and creates false associations or endorsements, asserting personality/publicity rights and moral rights in her performances.
- The case is pending listing and hearing, as Delhi High Court on November 27 granted interim protection to Ajay Devgn and ordered removal of obscene deepfakes, signaling courts’ readiness to curb misuse while noting leeway for fan pages and the need to first notify intermediaries.