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Shift Up Unveils Stellar Blade: Blood Rain With New, Younger-Looking Protagonist

The studio says Evie’s shorter, combat-focused design reflects a playstyle shift and signals plans to self-publish to reach more platforms and markets.

Overview

  • Shift Up revealed Stellar Blade: Blood Rain at Summer Game Fest and introduced Evie as the new protagonist replacing Eve, with the studio saying Eve may still appear in the game.
  • CEO Hyung‑Tae Kim told reporters the team intentionally made Evie shorter and younger-looking to better sell intense close-quarters combat and to give her a more defined personality.
  • Shift Up confirmed it will self-publish Blood Rain to pursue wider platform and regional reach, including stronger PC and China support, while praising past help from Sony.
  • The reveal drew rapid online criticism that Evie appears childlike given her facial features and revealing outfits, a debate that remains active across Western and Asian audiences.
  • Fans flagged possible generative-AI elements in early launch assets and journalists noted development is only about a year in, so the studio may still revise character art, assets, and gameplay before release.