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Shift Up Builds Self-Publishing Team After New Job Listings Surface

The Stellar Blade sequel has no announced publisher, prompting questions over its launch strategy.

Overview

  • Korean outlet GameMeca, via Automaton, flagged new Shift Up openings in localization, marketing, and PR that explicitly target expanded self-publishing on console and PC.
  • A job description states the studio is preparing for “a new leap forward” in the global market and aims to support its own titles through in-house publishing.
  • Stellar Blade 2 is confirmed to be in development, but a publisher has not been named.
  • Reporting suggests self-publishing could enable a simultaneous multiplatform launch, whereas a Sony-led deal could point to a staggered PC release.
  • Sony published the original Stellar Blade on PS5 and PC, while Shift Up also has Project Spirits reportedly set to be published by Tencent’s Level Infinite.