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Shia Phoenix Takes Blame for 'Pregnancy' Marketing Tease, Defends Michelle After Online Attacks

The episode underscores the risk to influencer trust from staged personal news.

Overview

  • Michelle Barros and Shia Phoenix, who met on the reality show A Fazenda 17, posted “Estamos grávidos!” on Monday, drawing quick congratulations from fans and well-known presenters.
  • By Tuesday, the pair said the phrase was symbolic for a venture they plan to launch and scheduled an Instagram live for Friday, April 24, at 7 p.m. to explain the campaign.
  • In Instagram videos reported by O Globo, Shia said the concept was his, noted they shared no tests or ultrasounds, and argued he never meant to confirm a literal pregnancy.
  • He criticized the volume of hostile comments directed at Michelle as followers accused the couple of deception and questioned their credibility.
  • Posts featured a gym garment placed inside an oven as a clue, and outlets including Terra and NaTelinha reported the project points to a fitness clothing brand, with details to come in the live reveal.