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Sheryl Sandberg Denounces 'Tradwife' Messaging as Sexist in People Interview

She argues most families rely on women's earnings, making full-time homemaking unrealistic for the majority.

Overview

  • In an interview published by People, the former Meta COO called the trend's gender roles "very, very, very sexist" and warned the message can be harmful to women.
  • Sandberg said the notion that being a good wife or mother requires doing it full time is a choice "almost no women can afford to make."
  • She emphasized support for personal choice, noting that women with sufficient resources who want to stay home should be free to do so.
  • Coverage places her remarks against the social‑media‑driven rise of tradwife content in 2023–2024, frequently associated with influencers like Hannah Neeleman of Ballerina Farm and model Nara Smith.
  • The comments drew immediate pushback, including a profane rebuke from Meghan McCain posted on X.