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Shein–Temu Trial Opens in London Over Alleged 'Industrial-Scale' Image Theft

The case tests marketplace rules for third‑party images in ultra‑low‑cost fashion.

Overview

  • Shein and Temu began a two‑week High Court trial in London on Monday, with Shein alleging Temu used thousands of its product photos to sell look‑alike items.
  • Shein’s counsel told the court that Temu has dropped its defense on nearly 2,300 photographs taken by Shein employees.
  • Temu denies infringement and says the lawsuit aims to block competition, arguing its marketplace merchants obtained consent to use the images.
  • Temu has filed a counter‑claim for damages after an earlier injunction obtained by Shein led to the removal of thousands of product listings.
  • A separate Temu claim alleging Shein tied suppliers to exclusive deals is scheduled for a competition‑law trial next year.