Overview
- At the High Court in London, Shein says Temu used thousands of its product photos to push look‑alike goods on its site.
- Temu rejects the claim, saying marketplace sellers had permission to use the images and arguing Shein is trying to stifle fair competition.
- Temu’s counterclaim seeks damages after an interim injunction obtained by Shein led to the removal of thousands of Temu listings.
- Court filings and argument are expected to reveal how both platforms source from overlapping supplier networks, a look that could alter relationships with manufacturers and strain European retailers.
- EU pressure is rising as the bloc ends duty exemptions for low‑value imports in July 2026 and officials examine Shein’s practices, including a separate Irish probe into possible data transfers to China.