Overview
- Testifying before the Senate Economic Affairs Committee, Shein’s French spokesman urged cooperation with regulators and industry, arguing the platform can support struggling fashion brands through a multichannel approach.
- BHV’s operator reported at least 5,000 daily visitors to the Shein space since early November but few purchases, and acknowledged a real drop in revenue after multiple brands exited the store.
- Frédéric Merlin gave no date for five planned Shein corners in provincial BHV stores after earlier postponements, saying the retail formula is still being calibrated.
- The State’s request to suspend Shein’s site over prohibited products was rejected at first instance, an appeal is underway with a hearing set for February 5, and a prior Assembly no‑show could still bring a symbolic €7,500 fine following a prosecutor referral.
- Trade federations have sued Shein for alleged unfair competition as senators voiced skepticism, while NGOs cite high emissions and Shein counters that 95% of suppliers were audited in 2024 and 12 were dropped for violations.