Overview
- The Sharks officially announced the rebrand on Thursday, replacing the old badge with a three‑mark system that includes an SRC corporate logo, a Hollywoodbets match logo for senior teams, and a promotional Sharks icon.
- The rollout is staged over the coming weeks with Reebok confirmed as the technical partner and the club planning new Currie Cup and URC kits, a redesigned Shark Cage retail store and a new website.
- Chief Executive Shaun Bryans and Chief Growth Officer Michael Leslie framed the change as an evolution of the 1996 rebrand, saying stronger commercial income will let the club invest more in players, pathways and facilities.
- Supporters reacted with mixed views on social media, with some unhappy at the loss of the traditional 'Sharky' mascot and others saying on‑field performance matters more after the club finished 10th in the URC and failed to win a Champions Cup pool match last season.
- Junior team identities will be released later and the club expects expanded e‑commerce and merchandise ranges to grow revenue, which could affect future spending on coaching, youth development and matchday experiences.