Overview
- Ken Jeong released the official Shark Week song “Om-A-Nom (Shark Week)” on Thursday, and the track includes a featured appearance by K-pop artist Rei Ami.
- The K-Pop Shark Heroes special starring Rei Ami and hosted by Jeong will premiere Sunday, July 26 at 8 p.m. ET on Discovery and pairs comedy and K-pop‑style performances with educational narration.
- Rei Ami completed multiple cage dives and free dives with hammerheads, reef sharks and bull sharks and described watching about 16 reef sharks in a feeding frenzy during filming.
- Discovery’s Shark Week lineup runs through Aug. 1 with 20 new hourlong shows that mix high-profile stunts and searches—including an attempt to document a rumored 15-foot mako off Southern California—with science-led segments and safety advice.
- The push uses celebrity and cross-media promotion to reach East Asian and global viewers while highlighting research on changing shark distributions and how marine heat waves can alter shark prey and growth, which could affect public safety messages and conservation attention.