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Shanghai Tightens Online Policing of Property Talk With 40,000 Post Takedowns

Officials seek to curb panic over a prolonged housing slump.

Overview

  • The Shanghai branch of the Cyberspace Administration of China said platforms including Xiaohongshu and Bilibili removed more than 40,000 real-estate posts since Nov. 14 under a special campaign.
  • Authorities reported penalties for over 70,000 real estate–related accounts and about 1,200 livestream rooms.
  • Targets included content accused of distorting housing policies, promoting fake cut‑price listings, or passing off AI-generated property images as real.
  • Xi Jinping recently urged tougher cyberspace governance using artificial intelligence, signaling top-level backing for stricter enforcement.
  • Two private data agencies paused publication of combined sales figures for the top 100 developers at officials’ request, according to people familiar with the matter, raising transparency concerns.