Overview
- The 28th Shanghai International Film Festival, which opened June 12, unveiled a Technology Creation and Fabrication Unit plus new AI platforms to link studios, universities and tech firms into a film‑tech ecosystem.
- SFC Haopu announced an AI+ Digital Content Industry Innovation Platform, debuted AIGC short dramas and announced initial investments from the Haowen Film Technology Fund to finance AI creative projects and incubation.
- Organizers signed multiple cooperation deals with regional partners such as Film Paradise and Anhui Film Group to pursue 4K restoration of classics and commercial exploitation of film and TV intellectual property.
- The festival’s Grand Theatre gala featured Tony Leung as Golden Goblet jury president, Michelle Yeoh on the red carpet, lifetime and contribution awards for Lisa Lu and Zhang Yimou, and an AI Backlot program pairing directors with AI creators.
- SIFF is running through June 22 with a 420‑film main slate that includes 41 world premieres and expanded youth incubation, and officials framed the initiatives as part of a broader plan to build a tech‑anchored film industry and set guardrails for responsible AI use.