Overview
- Shakira released the single Friday, positioning it as a World Cup anthem co-written by Ed Sheeran and featuring Burna Boy.
- She said she will donate 100% of the song’s earnings to FIFA’s Global Citizen Education Fund, which aims to raise $100 million by the tournament’s end.
- FIFA announced a new halftime-style show for the July 19 final in New York with performances by Shakira, Madonna and BTS.
- The track mixes English, Spanish, French, Italian and Japanese cheers and cites legends like Pelé, Maradona, Cristiano Ronaldo, Messi and Iniesta.
- A low-key rollout, boosted by an early Maracanã teaser with the official ‘Trionda’ ball, helped the premiere climb quickly on social and streaming platforms.