Overview
- In June 2026 Kapoor said he will no longer attend script narrations alone and now insists on having at least three team members present during pitches.
- He framed the move as a response to recent commercial disappointments, saying Deva (reported budget ~₹50 crore) earned about ₹40.82 crore net in India and O'Romeo (reported budget ~₹150 crore) collected about ₹110 crore worldwide.
- Kapoor argued that visibility in Hindi cinema is increasingly bought through producer spending and paid social-media amplification rather than arising organically from audiences.
- He announced a new creative rule to stop trying to blend experimental and commercial films, saying he will fully 'submit' to commercial projects or treat experimental work without expecting large box-office returns.
- Kapoor is currently promoting Cocktail 2, due June 19, 2026, and says his immediate pipeline includes only Raj & DK’s Farzi Season 2 after that as he takes time to recalibrate project choices.