Overview
- Tuesday’s Austrian Grand Prix at the Red‑Bull‑Ring delivered ServusTV’s best Spielberg result since 2021 with an average of 751,000 linear TV viewers and about 281,000 additional streams, yielding market shares of 50.9% (age 12+) and 59.8% (age 12–49).
- Sky recorded strong multi‑platform reach for the same race with 642,000 linear viewers and roughly 155,000 streaming contacts, totaling about 797,000 viewer contacts and a 5.8% market share.
- ORF and ServusTV continue to alternate live rights in Austria and ORF will carry the full Silverstone weekend live while ServusTV will show a race replay at 18:15, reflecting rights-driven scheduling choices.
- In Germany Sky remains the pay‑TV home for all F1 sessions and RTL will air selected free‑to‑air content including the Silverstone sprint, while SRF in Switzerland has a split schedule that places the sprint‑qualifying on SRF Info and the race on SRF Info and Play SRF.
- The combined linear and streaming figures, together with record on‑site attendance at Spielberg, show streaming is changing how broadcasters value and program F1 coverage and will influence replay and free‑to‑air windows during sprint weekends.