Overview
- The firm will maintain a strategic partnership with Omnicom despite leaving the holding company.
- All executives, staff and associates were retained, with reporting noting a workforce of more than 70 employees.
- The agency will relocate to newly built offices at 1450 Broadway in Times Square in April 2026.
- Financial terms of the purchase were not disclosed.
- Upshaw, with Serino Coyne since 2007 and CEO since 2019, frames independence as enabling quicker, bolder audience development.