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2mo ago

Serie A Women and MSD Italia Launch Ministry-Approved HPV Vaccination Campaign

The initiative leverages women’s football to promote vaccination that can prevent HPV‑linked cancers in both sexes.

Serie A Women e MSD Italia per la prevenzione del Papillomavirus, al via la campagna “Blocca l’HPV con la vaccinazione”
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Overview

  • Announced on Feb. 17, the campaign was unveiled by Serie A Women with MSD Italia alongside FIGC leaders and medical societies, with authorization from the Italian Ministry of Health.
  • The creative centerpiece is an AI‑generated video of goalkeeper saves used as a metaphor for vaccination “blocking” HPV.
  • The rollout spans DAZN during Serie A Women matches through the season, TV slots during Coppa Italia Women, YouTube, Facebook, TikTok, and stadium LED boards.
  • The public is urged to consult doctors or vaccination centers and to visit www.infohpv.it, an information portal authorized by the Health Ministry.
  • HPV is a widespread STI linked to several cancers, with about 8,800 HPV‑related cases estimated annually in Italy, and prevention efforts pair vaccination for males and females with cervical screening via SSN programs.