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Sergey Brin Says He Rushed Google Glass, Briefly Saw It as His ‘Steve Jobs’ Moment

At Stanford, he urged students to fully bake wearables before showy demos.

Overview

  • Speaking at Stanford’s engineering centennial, Brin said he pushed Google Glass to market before it was cost‑effective or consumer‑ready.
  • He recalled thinking, “I’m the next Steve Jobs,” and cautioned that hype and fixed deadlines can become a “treadmill” and a “snowball of expectations.”
  • Google Glass launched in 2013/2014 at about $1,500, faced design and privacy concerns, and the consumer version was discontinued within roughly two years.
  • His advice to aspiring founders centered on patience and polish in hardware, especially wearables, rather than staging high‑profile stunts such as skydiving demos.
  • Coverage also reports Google is working on new smart glasses, reportedly called Project Aura and expected in 2026, with Gemini AI features suggested as part of the effort.