Overview
- Creators on TikTok popularized gifting Hot Wheels on September 30 as a counterpart to the September 21 Yellow Flowers trend.
- Mattel says #HotWheels exceeds 13 billion views on TikTok and reports sustained regional growth in Latin America without isolating sales for that single day.
- In Peru, retailers promote discounts, multi-pack deals, and online offers for the date, reinforcing its role as a seasonal shopping moment.
- Local reports cite common price points in Peru such as about S/ 9.90 for a basic car and S/ 29.90 for three-packs, with availability in major chains and e-commerce sites.
- Coverage in Mexico notes bouquets and gifts featuring toy cars have become widely visible each late September despite the observance not being an official holiday.