Overview
- The 20‑second commercial, released Monday, shows Sephiroth slicing lemons with his Masamune before eating a slice and sipping Asahi’s Future Lemon Sour.
- The drink is a canned shochu cocktail that features real lemon slices and three varieties labeled Original, Koime, and Plain in the campaign imagery.
- A limited Lemon’s Heaven bar modeled on FFVII’s Seventh Heaven opens in Tokyo’s Roppongi Hills during Golden Week for adults 20 and over with a 60‑person cap.
- In‑universe touches like a Midgar Today news graphic, a mock Lemon’s Heaven invoice, and FFVII‑branded cans tie the game’s world to the product rollout.
- Reports also flag character tie‑ins at the pop‑up and note Sephiroth’s prior ad work, including a 2024 Cup Noodles spot, showing a broader licensing push beyond games.