Overview
- At a March 13 hearing, the Seoul Central District Court’s 22nd Civil Division suspended proceedings in Brand A’s suit tied to Kim Soo Hyun’s advertising contract.
- The court will first review the outcome of a separate defamation case against a YouTube channel head that could establish key facts relevant to the civil dispute.
- Brand A, reported as linked to VT Cosmetics, increased its claim from about 500 million won to roughly 2.86 billion won under contract terms allowing higher recovery.
- The company argues Kim’s controversy violated a duty to maintain dignity by tying the brand to accusations he dated Kim Sae Ron when she was a minor.
- Kim Soo Hyun and his agency, Goldmedalist, deny wrongdoing, say the relationship began after she reached adulthood, and contend unverified rumors cannot void the deal.