Overview
- The Disney/20th Century release opened far above projections that had suggested around $10 million.
- Overseas grosses added an estimated $8.1 million for a roughly $28.1 million global start.
- It is Sam Raimi’s first horror directing effort since 2009 and it surpasses Drag Me to Hell’s $15.8 million opening for his top genre debut.
- Documentary Melania opened at about $7.04 million to place third, outperforming pre-release expectations.
- With a reported $40 million production budget and a planned Hulu streaming window, the film’s profitability will depend on weekend holds and further international results.