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Senators Launch Fanatics-Only 'Chuk Out' Jersey Exchange After Tkachuk Trade

The Fanatics-only terms have drawn criticism for excluding most older Adidas jerseys, prompting local groups to set up alternative swap events.

The Ottawa Senators traded their captain to the Florida Panthers on June 21.
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Overview

  • The Senators traded captain Brady Tkachuk to the Florida Panthers on June 21 in exchange for three first-round picks and a second-round pick.
  • The team announced a “Chuk Out the Old Jersey” promotion on July 2 that runs July 3–7 at the Ottawa Team Threads store and offers a 40% discount for officially licensed Fanatics-stitched Tkachuk jerseys.
  • Fans and season-ticket holders criticized the offer as narrowly framed because many existing Tkachuk jerseys were made by Adidas or earlier suppliers and do not qualify for the discount.
  • The Ottawa Titans scheduled a separate “Forget Brady Day” swap on July 7 that will accept fans’ No. 7 Tkachuk jerseys in exchange for an Ottawa Titans No. 7 shirt as a community alternative.
  • Tkachuk had requested a trade and held a full no-move clause, and Senators president/GM Steve Staios has defended the returns while the club has moved some of the draft assets received as it reshapes the roster.