Overview
- Millions of followers were added to a private Instagram list where Gomez posted exclusive stories and images not previously seen.
- The stories linked directly to Friends Keep Secrets, the new podcast from producer Benny Blanco, with launch activity visible since late February.
- Fans reported receiving a welcome video and clues within the ‘Secret Friends’ stories, which heightened speculation and accelerated sharing.
- Exclusive posts featured personal moments including Tulum vacation shots, hotel visits, a wedding dress fitting, and a photo with a How I Met Your Mother actor.
- Los Andes reports Instagram selected Gomez to present the ‘Secret Friends’ feature, and the podcast includes collaborators Lil Dicky and Kristin.