Overview
- Rare Beauty launched in Ulta Beauty stores, with Gomez marking the rollout at the El Segundo, California, location on Jan. 31.
- For February, Ulta is offering an optional checkout donation split equally between the Ulta Beauty Charitable Foundation and the Rare Impact Fund.
- Gomez said seeing the line on Ulta shelves felt “so official,” describing the moment as “surreal.”
- She characterized her current beauty era as classic and a little sexy, adding that she feels flirty.
- According to the brand, the Rare Impact Fund has mobilized over $20 million, supports 30 nonprofits across five continents, and reaches about 2.2 million young people annually.