Overview
- Sega disclosed in its business report on Monday and Tuesday that Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance "have fallen short of expectation" on sales despite strong critic and user scores.
- The company confirmed CrossWorlds has sold more than 1 million copies but said its initial launch performance missed internal targets and that Sega is aiming for roughly another million sales over the fiscal period.
- Sega plans a major change to its publishing and marketing model, moving from regionally split teams and targeted ads toward a unified global publisher and tactics that build fandom through influencers, celebrities and third‑party recommendations.
- The report singled out a gap in digital sales and data‑driven marketing compared with peers, and Sega said it will invest in digital capabilities and data-led promotion to try to close that gap.
- Sega will continue post‑launch support for existing titles, including another year of CrossWorlds DLC, and it plans two new flagship releases by March 31, 2027 to help stabilise future revenue.