Overview
- SEGA announced a birthday livestream for Sonic the Hedgehog set to start on Tuesday, June 23, 2026 at 12:30 p.m. ET and will air on Sonic’s official Twitch and YouTube channels.
- The show will feature community creators Jacki Jing, GamesCage and RogersBase as special guests who will co-host segments and interact with viewers.
- Programming will mix live gameplay, music, activities and other community-facing segments to mark the franchise’s 35th anniversary.
- The broadcast doubles as a fundraiser with proceeds directed to St. Jude Children’s Research Hospital and will include on-stream appeals for viewer donations.
- Sonic debuted in 1991 and SEGA has repeatedly used milestone livestreams and creator partnerships to activate its fanbase, making this event both a celebration and a platform for community outreach.