Overview
- Sega says two 2025 releases, Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance, did not meet its internal sales expectations despite strong critic and user scores.
- CrossWorlds sold more than one million units at launch but still fell short of Sega’s targets, highlighting the gap between critical praise and the company’s sales goals.
- In a business report Sega confirmed it is reviewing its region-divided publishing structure and plans to move to a unified global publishing model.
- The company will reduce reliance on targeted ads and emphasize building fandom through influencers, celebrities and expanded third-party recommendations to drive sales.
- Sega also confirmed plans to release two new flagship titles by March 31, 2027 and faces pressure to convert a busy upcoming slate into stronger commercial returns.