Overview
- Multiple outlets reported that on Thursday SEGA issued copyright takedown notices targeting social posts that showed alleged Persona 6 concept art and a green 'P6' logo.
- The removed material included character artwork shared by X user @TheDkmariolink and earlier-transcribed file lists that first surfaced on Chinese platforms.
- Prominent leakers and an Atlus insider have claimed the blond-haired figure is the new protagonist and suggested internal progress with a possible 2027 target, though these claims remain unconfirmed.
- SEGA and Atlus have made no public comment, and provenance is disputed because similar images can be AI-generated or posted by outsourced art teams, complicating verification and legal questions.
- The takedowns have heightened fan attention during Persona’s 30th anniversary and could prompt an official reveal at Summer Game Fest or the Xbox Games Showcase, so those events are the next likely moments to seek confirmation.