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Scottie Pippen’s Mr. Pibb Ad Challenges ‘Second-Best’ Label Linked to Jordan

The spot echoes his longstanding objections to The Last Dance’s portrayal of his legacy.

Overview

  • Pippen fronts a new Mr. Pibb campaign in a commercial that outlets interpret as a pointed jab at Michael Jordan.
  • He says, “When something has been considered second-best for so long, we just blindly accept that it’s gospel.”
  • A narrator cites a “decades-long plot built on marketing, social media,” with Pippen adding “multi-part documentaries,” a clear allusion to The Last Dance.
  • Bleacher Report notes the ad’s setting resembles Jordan’s interview backdrop from the ESPN docuseries.
  • Reports mention no public response from Jordan, with some coverage separately noting his 23XI Racing team’s recent win at Darlington for context.