Overview
- Pippen stars in a new Mr. Pibb commercial and says people accept “second-best” as gospel, citing a “decade-long plot” of marketing, social media, and “multi-part documentaries.”
- The ad mirrors the look of Michael Jordan’s interviews in The Last Dance with a white armchair and side table, which many read as a deliberate nod to the series.
- In a tongue-in-cheek exchange, Pippen declares “Pip is the GOAT” and is corrected to “Pibb,” underscoring the ad’s play on his name and the brand’s message.
- Mr. Pibb, a Coca-Cola soda positioned as a rival to Dr Pepper, posted the spot on its official channels as part of a relaunch that leans into being seen as second-best.
- Coverage widely treats the commercial as a fresh shot in Pippen’s long dispute over credit for the Bulls era, noting his prior complaints in his 2021 memoir, with no direct response from Jordan reported.