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Scott Galloway Launches ‘Resist and Unsubscribe’ to Pressure Tech Over Trump

He argues that denting subscription growth would rattle shareholder‑focused executives and send the market signal he says the president pays attention to.

Overview

  • On The Daily Beast Podcast, the NYU Stern professor called Trump a “coin‑operated president” and unveiled a campaign urging consumers to cancel subscriptions.
  • He targets subscription‑driven platforms including Amazon, Apple, Meta, OpenAI and X, and flags a “Blast Zone” of firms tied to ICE such as AT&T, FedEx and Comcast.
  • Galloway says tech companies are highly sensitive to subscriber growth and contends the administration tends to reverse course when markets fall.
  • He suggests even a modest hit to growth—or discomfort for executives like Sam Altman, Andy Jassy and Tim Cook—could spur corporate pushback on Trump‑aligned policies.
  • In a newer interview, he says he has spoken with about 20% of the CEOs on his list and describes leaders as hesitant to go first due to fear of retaliation and pursuit of favorable treatment.