Scott Coker Raises $60 Million to Launch New Global MMA Promotion

Coker says the venture will offer a fighter-first hybrid format pairing tournaments with a super-fight division, plus plans to monetize IP through collectibles and video games.

Overview

This week Coker confirmed a roughly $60 million seed raise from investors including gaming and collectibles backers to fund a new, as-yet-unnamed global MMA promotion.
He described a hybrid competitive model that will combine tournament-style Grand Prix events with a separate super-fight division rather than a strict season-or-team format.
Coker has publicly pitched a fighter-first approach, citing a past Strikeforce template of directing a larger share of revenue to fighter purses and saying he will allow greater contractual freedom and co-promotion.
The organization is assembling leadership and a global scouting team to develop new stars, but it has not announced the promotion’s name, signed fighters, formal fighter-pay contracts, or media rights deals.
Investors’ backgrounds in gaming and collectibles signal a plan to build adjacent revenue streams through licensed video games, trading cards and other IP, a move intended to boost long-term brand value beyond live events.