Overview
- Scott Coker will return as chief of an as-yet-unnamed promotion that he aims to debut in January 2027 with a tournament-first format.
- The plan calls for 12 events worldwide in 2027, rising to 18 events the following year and 22 the year after to scale the league quickly.
- Coker described tournament fields “way north of eight” fighters and said the format, plus targeted free-agent signings, will accelerate star development.
- Founders capped initial financing at $60 million and Coker says he turned away additional investment to avoid dilution and retain founder control while working with named investors and entertainment advisers.
- Several critical items remain unannounced—official name, full leadership lineup, confirmed fighter deals and media/distribution partners—and those elements will determine whether the venture can compete with established promotions despite Coker’s prior Strikeforce and Bellator experience.